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bean
File Size: 840 kb
File Type: pub
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pumpkingtopopcorn
File Size: 92 kb
File Type: doc
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holiday_newsletter
File Size: 603 kb
File Type: docx
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fraction
File Size: 2029 kb
File Type: pub
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wanted_poster
File Size: 2830 kb
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cinderella
File Size: 77 kb
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virtual_trip
File Size: 717 kb
File Type: docx
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make_pizza
File Size: 59 kb
File Type: docx
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young_author_brochure
File Size: 1343 kb
File Type: pub
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persuasive_argument.docx
File Size: 14 kb
File Type: docx
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First and foremost, a good newsletter or brochure has good content that meets the needs and expectations of the reader. On the design and page layout side, a good design creates interest and maintains readability through consistency, conservation (clutter-busting), and contrast.

Answer: Use these basic guidelines to help construct your publication.

Be consistent in your  design

  • Use grids for page consistency.
  • Use templates and style guides for consistent formatting.
  • Use repeating elements such as footers, headers, department heads.
Be conservative in your  design

  • Use three or fewer typefaces.
  • Use frames and boxes sparingly.
  • Use no more than one or two pieces of clip art, photos, or graphic accents per page if possible.
Use contrast in your  design

  • Use high contrast typefaces such as a bold sans serif type for headlines and a serif for body text.
  • Make it big, really big. Use an exaggerated drop cap or enlarge a single piece of clip art to make a statement.
  • Use white space (extra wide gutters or margins) to counteract dense text.
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